I have found that with Telecom; there are specific social media spaces that were more effective than others. I felt the strong desire to help those in the Telecom Industry develop their branding, find useful tools and sites where other Telecom businesses are present and utilize tools that will help them market their companies in a new way. The process can be rewarding and fruitful, but has taken me time to determine which sites my clients or prospects may be visiting, how to best contact them, and which sites would become home to personal contacts vs. business contacts.
“Social Media in Telecommunications” is a guide to help Telecommunications companies sift through the grey and become successful in Social Media.
CHAPTERS & TOPICS:
► SUMMARY OF SOCIAL MEDIA
✔ WHAT IS SOCIAL NETWORKING?
✔ THINGS TO CONSIDER IN TODAY’S MARKET
✔ WHAT IS BRANDING?
► INS AND OUTS OF SOCIAL MEDIA FOR TELECOM
✔ WHAT DOES SOCIAL NETWORKING LOOK LIKE IN TELECOM?
✔ WHY SHOULD YOU CONNECT?
✔ WHERE DO YOU CONNECT?
► CONNECTING THROUGH SOCIAL MEDIA
✔ HOW DO I SECURE MY USERNAME ON MULTIPLE SITES?
✔ WHAT DO YOU DO AFTER YOU CONNECT?
✔ HOW DO YOU MEET OTHERS?
✔ WHAT IS THE BEST ETIQUETTE FOR ONLINE COMMUNICATIONS?
► TOOLS AND BUILDING PROFILE CONNECTIONS
✔ HOW DO I MANAGE SEARCHES AND MULTIPLE SOCIAL NETWORKING PLATFORMS?
✔ HOW DO I FIND CUSTOMERS?
✔ HOW DO YOU ADVERTISE TO YOUR CONNECTIONS?
✔ HOW DO I GET RECOMMENDATIONS?
► DEFINING YOUR SCOPE AND BUSINESS PLAN
✔ IMPORTANT TIPS ABOUT YOUR LISTINGS
✔ HOW DO I KNOW THIS IS RIGHT FOR ME?
✔ HOW CAN YOU TRACK OF BUSINESS DERIVED FROM SOCIAL NETWORKING?
✔ HOW CAN YOU PLAN SOCIAL MEDIA POLICIES FOR YOUR COMPANY?
✔ MILESTONES
► LOOKING AT SOCIAL NETWORKING PLATFORMS AND TOOLS
✔ LINKED IN
✔ BLOGGING
✔ MYSPACE
✔ PARTNERPEDIA
✔ YOUTUBE
✔ XEESM
✔ GOOGLE ALERT
✔ SLIDESHARE
► KEY POINTS TO REMEMBER
A few brief Tips from the book:
Always take time to think through your marketing and goals
Discover what social media sites your customers have presence
Never bash a competitor, vendor, partner or individual
Stay consistent with your profile language, images, colors and logos
Utilize tools to help you manage these sites
Develop a daily schedule to manage these tools, and fulfill your marketing and prospecting goals
Be aware of who is presenting information about your company online
Establish and utilize keywords to maximize functionality and visibility on all sites
. . . You will need to read the book to get the rest of the information . . .
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