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Tuesday, March 25, 2014

Our Team was Awarded the Telecom Association Awards for Agent Support and Agent Marketing

The Telecom Association is a resource of telecommunication and technology related companies nationwide.  Telecom Association Awards are an honor of being nominated and voted for by your clients and peers in the industry.  We have had the honor of winning TelecomAssociation awards twice before.

Special Thanks to all of you who nominated our Support Services, for each of you who voted and each one of you who have supported us all of these years. It has been an honor to serve you, stand beside you and for the opportunity to help you grow your businesses.

Here's to another great year!!

Thursday, March 7, 2013

Clere Communications Named Top 5 2012 "Agent Helpdesk" & "Agent Marketing" by Telecom Association


LAKE ELSINORE, CA – February 23, 2013 – Clere Communications a seasoned Telecom Back Office Support and Social Media provider won the distinction as the Top 5 provider in the industry as determined by validated 2012 reviews from the 3,800 members of Telecom Association, a professional membership organization of telecom and technology consultants, agents, brokers and sales partners founded in 1996.


Selection as a “Partner’s Choice” Award winner showcases Clere Communications’s long term commitment to technology solutions that work in the "Agent Helpdesk" & "Agent Marketing" category as well as customer service excellence.


“Our association members are heavily experienced technology industry consultants and channel sales partners that have compared all the best and affordable vendors against one another before recommending one or two to their business clients who view them as trusted advisors”, stated Telecom Association’s Executive Director, Dan Baldwin. “They know which vendors to watch out for and which ones to recommend so having them review Clere Communications as the “Top 5” means Clere Communications is both trusted and proven in the "Agent Helpdesk" & "Agent Marketing" category.”


It’s not by chance that Clere Communications won this category in 2012. While business end users are exacting in their "Agent Helpdesk" & "Agent Marketing" solution requirements, the independent sales partners and reviewing members of Telecom Association are even more so. “End users want to prevent repeats of the dozens of technology mistakes they’ve experienced in the past but Telecom Association members want to avoid the hundreds of errors they’ve seen occur to clients”, stated Clere Communications President, Hollie Clere,.  Clere Communications  has crafted our "Agent Helpdesk" & "Agent Marketing" support to be engineered to the strictest requirements of the harshest audience – telecom and technology sales partners. Our 2012 win means we’ve been listening to our sales partners and they like what they see in our "Agent Helpdesk" & "Agent Marketing" solutions as a result.”



ABOUT Clere Communications – Founded in 2003, and led by Hollie Clere, Clere Communications  specializes in helping Telecommunication Agencies grow by assisting in order and project management of multi-location businesses select, install and manage their phone, Internet, mobile and data systems. Clere Communications also provides consulting and social media branding solutions including, LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and the tools to manage content.


ABOUT TELECOM ASSOCIATION – Founded in 1996, Telecom Association is a professional membership organization of 3,800 individual members and over 50 telecom and technology vendors that help businesses with their telecom, Internet, data network and technology integration needs. For more information about Telecom Association please contact Dan Baldwin, Executive Director 31500 Grape Street #3-307 Lake Elsinore, CA  92532 (951)251-5155, l




          Winner  PSD                                   Top 5  PSD                                 Top 10  PSD



Friday, March 2, 2012

Facebook new Timeline for Company Pages

Facebook has now launched "New Facebook Pages" design which will be officially converting all Pages to the new "Time Line" style March 30, 2012. Here is a screen shot of our updated Facebook Page.

Here is a link for the "rules of engagement":

If you are interested in getting your Page updated prior to March 30th, please let us know. We have discounted conversion packages for the next 30 days for Facebook.

Hollie Clere, The Social Media Advisor is a social media manager, trainer and author in the LinkedIn, Facebook, Twitter, Blog and social media world. Click here for her Social Media Links

Monday, December 5, 2011

"Social Media Revolution 2011"

If you haven't seen this, it is really good. It provides a realistic picture of where social media has taken business in 2011.

Monday, September 19, 2011

Using Newsletters in Email Marketing

September 15, 2011

Posted in Articles, Business Development/Planning, Sales & Marketing, E-mail Marketing Print By Hollie Clere

If you have a website, maybe a social media presence and the need to reach a large base of vendors, partners and customers, email marketing — and specifically email newsletters — are a great way to nurture those relationships. Sharing company blogs, links to company social media sites, company announcements and surveys are ideal for email distribution plus the cost for newsletter subscription services are low and the reach can be substantial.

So, where do you start?

Content. It all starts with content, including blogs, promotional pricing, links to specific sites and topics that could be of interest to the reader and are relevant to your company’s products/services. Remember to include only original information; do not plagiarize other sources. However, you may be able to secure permission from an author or publisher to use their work.

When developing your own content, think about every word as a driver for a specific goal. For example, if you are promoting a 10-day discount on widgets, you will want to specifically mention the widget, describe the details behind the discount, provide information on why the widget is a “hot" commodity, why the viewer should choose your widget and provide a link for the viewer to get more information about the widget.

It is also a good idea to embed images relative to your topic. Like articles, you need to have permission to use these images, so you should consider using your own photos/charts or subscribe to a stock photo service where you can purchase the rights to use the photos.

Length. The goal of the newsletter is to encourage the viewer to click through to a desired Web page with further information. Here is an example:

10% discount on our Super Fast Pink Widgets through October 21, 2011. Click here to receive your discount code.


It is a good idea to maintain your widget by cleaning the parts monthly. (Insert the URL LINK to the page that talks in more detail about this topic.)

Monday, July 11, 2011

What are your thoughts on Google+?

Curious on your thoughts of Google+ . Have you checked it out? Do you like the features it offers? Do you think it will last? Do you think you will sign up for it? Open feedback is welcome.

Monday, June 13, 2011

Why are companies not found on LinkedIn or Facebook?

We have been working with multiple companies developing social media profiles lately. In the efforts of building a branding and consistent character basis for companies, we have seen more and more that there are too many companies without a presence on LinkedIn. Not talking about an individual profile - which is very concerning that over 3.5 million users are on the site, but yet millions more haven't ventured into building a profile is overwhelming. To start there, if you don't have a presence on this site as an individual, you are telling the world that either you don't want to be connected to, you aren't savvy with the Internet, or you would rather spamming sites publish information about you instead. One of the most beautiful things about LinkedIn is the searchability factor through google. 4 out of 5 customers will search LinkedIn for their potential vendor representative (or potential new hire) to gain character perspective and knowledge about this person. If you don't choose to put information about your history that you want people to see, they will find out information about you on sites that pay a lot of money to Google to post personal things such as pictures of your home, family members & so on (an example of this is 123people & there are many other sites out there who "phish" for your information & post it freely online). Should you ever find something like this - you can contact the publisher for it to be removed. Know that the most important piece of us mentioning this - is the fact that THE INFORMATION YOU WANT POSTED ON THE INTERNET - SHOULD BE THE INFORMATION THAT YOU CHOOSE TO BE POSTED - NOT WHAT SOMEONE ELSE DECIDES FOR YOU!

This holds true about information for your company. If you don't have a website - how will your customers know what you offer & if you are a real business person? Same with social media. If you are not "out there" and "current" how will people know how to do business with you, connect with you, follow you and want to maintain relationship with you????

With that being said, as a business owner you have thought about a few things:

(1) what is my logo?
(2) what is my brand?
(3) where will I market?
(4) how will I market?
(5) who will I market to?
(6) build a website

Will all of these things in place, there is still a laundry list of things that need to happen as well.

(1) If you have a website, it will have either detailed - or not as detailed - information about your products/services
(2) You may be choosing some print marketing or mailers for your potential or existing customers

These are important - but what should go in hand with this?


If you have a personal presence on Facebook, you should NOT be marketing your company on your "personal" page, rather you should have a business page where people can "like" your company and follow your updates.

If you have a personal profile on LinkedIn, you need to be sure your company profile is established as well so people can easily find you through your company or your personal profile. Individuals can also "like" your company page for updates. You should also have recommendations of your work that your customers, vendors or staff can post about you - this is a great character building piece and can also encourage a history of your experience.

A newer feature of LinkedIn is posting products & services. The great thing about this is you can get recommendations for these products or services right on the company page - a great marketing tool.

My challenge for you - If you have a personal presence on FaceBook or LinkedIn - then create a company profile for them both. It will increase visibility, credibility & ownership of your brand.

Saturday, March 19, 2011

Time Management Tools: Social Media Series - Part 5

Tools are the most important key to help you manage all of your most important social sites such as Facebook, Twitter and LinkedIn. Utilizing tools like HootSuite, TweetDeck, Radian 6, UberSocial, etc., will change how you interact with your connections online. . . .

Check out my post on the topic here:

Hollie Clere, The Social Pro is a social media manager, trainer and author in the LinkedIn, Facebook, Twitter, Blog and social media world.

Saturday, March 12, 2011

Time Management for LinkedIn: Social Media Series - Part 4

LinkedIn is a great tool to connect with friends, coworkers, and professional acquaintances; but, most importantly it is most used to build your network to access resources for business. It is very important to maximize your time in this professional social site due to your visibility online. Your new LinkedIn connections find opportunities to connect with you on a business level because of your activity on the site. Somewhat like Facebook, but in a professional environment, you can post a status update (“Share an update”), send internal messages, communicate through Groups, create or answer polls and also embed applications in your profile to share in your travel, presentations, video, books you are reading and other applications to boost your presence in a creative way. . . .

Check out my post on the topic here:

Hollie Clere, The Social Pro is a social media manager, trainer and author in the LinkedIn, Facebook, Twitter, Blog and social media world.

Saturday, March 5, 2011

Time Management for Twitter: Social Media Series Part 3

In the world of posting whatever, when ever, there is a lot to be said about quality time with Twitter. Twitter can be utilized in a multitude of ways. Any user can post updates about news, links, promotions, events, topics of interest, engage in customer support and participate in online discussions. As an individual or business, you need to decide how you will engage in this forum.

If you have over 100 people you are following, it can be difficult to keep track of the latest updates as twitter is an active stream of personal opinion, back and forth discussions and buzz about thoughts or activities. . . .

Check out my post on the topic here:

Hollie Clere, The Social Pro is a social media manager, trainer and author in the LinkedIn, Facebook, Twitter, Blog and social media world.